A tattoo is designed to last a lifetime, but it's natural for its appearance to change over time. While some fading is inevitable as your skin ages, looking after your skin can help your tattoo maintain a sharper, healthier appearance for longer. In this guide, we'll explain why tattoos fade, what contributes to fading and how you can help keep your tattoos looking vibrant for years to come. For a complete overview of tattoo healing, aftercare and long-term maintenance, explo

There isn't a fixed schedule for moisturising a new tattoo. Instead, it's generally best to apply a thin layer of tattoo balm or moisturiser whenever your tattoo begins to feel dry, tight or uncomfortable. The aim is to keep healing skin comfortable while supporting the skin barrier - not to keep the tattoo constantly covered in product. In this guide, we'll explain how often to moisturise a new tattoo, how much to apply and what to look for during each stage of healing. For

Good tattoo aftercare is one of the most important factors in helping your tattoo heal comfortably and maintain its appearance over time. While every tattoo heals differently, a consistent aftercare routine can help support the skin barrier, reduce dryness and keep your tattoo looking its best long after the initial healing process. Whether you've just left the studio or you're looking after an older tattoo, this guide explains everything you need to know - from the first few